Section » Advertising
Kay Ivey Weaves A Tangled Web With TV Spot
Alabama gubernatorial candidate Kay Ivey made a name for herself as the state treasurer through TV spots for Alabama’s Prepaid Affordable College Tuition (PACT) program. Ivey encouraged state residents to invest in the program with pleas to “invest now and secure your child’s education.” While
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al.com Bypasses Ad Blockers, Serves Up Sneaky Pop-Unders
Full disclosure before we begin. I’m a former al.com employee. I don’t have an axe to grind against my former employer, but you can decide that independently after reading this post. In recent weeks, I’ve noticed in my daily visits to Alabama’s largest
Compass Unveils BBVA Branding
Compass Bank’s familiar gold “C” with radial spoke pattern on a red background looks gone for good. BBVA Group, or Banco Bilbao Vizcaya Argentaria, if you prefer, is reversing the Compass name on its blue field for now. Even the familiar serif typeface is gone. Presumably, the co-branding
Biggest Ad Winners and Losers: Scale Back Alabama and Church’s Chicken
On the season debut of The Biggest Loser last week, I gave Church’s Chicken a pass when their TV spot ran a few times during the show. After all, it could’ve been a make-good for a recent campaign. Now that we’re into week two of the
Big Communications Abandons Flash for Wordpress on Agency Site
Until recently, you couldn’t find a website for an ad agency that wasn’t 100% Flash. Coincidentally, it was hard to find many ad agencies through search engines. You literally had to know the agency’s web address because search engines like Google couldn’t “crawl”
Recession is Theme in BBJ Book of Lists Ad Copy and Count
The ad headlines of the 2009 Birmingham Business Journal acknowledge that the economic downturn has arrived, but more telling evidence may be found inside. In
What Is Litter? PSA Campaign Educates Through Web, Grassroots
The Modern Brand has launched a grassroots and web campaign to educate young people in Jefferson County on what refuse constitutes litter and sign a promise not to contribute to the problem. Local and state agencies teamed
Selling Surgery with Sex: Sultry Ginsburg Models Set High Expectations
The sultry outdoor boards of a brunette in a criss-cross halter top and blonde in short shorts are hard to miss. They’ve been up along the metro areas interstates for several months. Images from Ginsburg Dermatology's
Big Communications Produces Fun, Budget-Friendly Holiday Spot for Colonial Properties
Producing quality creative work on a budget is tough for any agency and might be the ultimate test for them. After all, given enough concepting time, film, post-production and copy writers, you’re sure to stumble upon something useful. For this year’s holiday season, Big Communications was
Thursday 3 Pack - Jack’s, Legacy Credit Union & Birmingham OBGYN
The large rectangle, an Internet ad unit 300 pixels wide and 250 pixels tall, is quickly becoming the ad format of choice. It fits comfortably in the right-hand column of most 1028-pixel wide layouts. On some sites, large rectangles are called “Story Ads” because they appear in the middle